Split Pace Creative Helped CT Mold Pros Dramatically Improve Search Ranking for Top Keywords to Drive Organic Traffic and Increase Revenue (In Just Six Months)

Written By pamela s.

Introduction

Connecticut Mold Pros is a full-service mold remediation and water damage restoration company serving residential, commercial, and industrial clients throughout the state. A family-owned small business based in Newtown, Connecticut, they deliver timely and efficient mold removal and mitigation solutions with a highly personal touch to create safe and healthy living environments for local home and business owners. 

In this case study, we will demonstrate how Split Pace Creative (SPC) helped CT Mold Pros significantly increase organic traffic to boost brand visibility, capture more high-quality leads, and drive revenue. 

Case Study Metrics​

Date Range: April 2024–Present

Company Location: Newtown, Connecticut (United States)

Services Provided: 

  • Website, Blog, and Social Content

  • Strategic Collaboration with PPC Agency


SERP Visibility Increase: 8.24%

Higher Ranking for Top Keywords:

  • CT Mold Remediation: #20 → #2

  • CT Mold Removal: #21 →  #2

  • Mold Remediation CT: #23 → #3

The Challenge

CT Mold Pros partnered with Split Pace Creative in early 2024 because their existing website content did not accurately represent the company or its extensive services, nor did it communicate a consistent brand voice. Further, because the content was not geared toward capturing conversions, the site was not ranking on search engines, which meant few (if any) quality leads were coming in and overall sales were well below goal. 

CT Mold Pros' primary goals were:

  • Rank higher in search

  • Boost brand visibility and recognition

  • Capture more high-quality leads through conversion-driven content

  • Increase sales to drive business growth

  • Improve cohesion between PPC strategy and content creation

The Solution​

Split Pace Creative developed a customized content marketing strategy for CT Mold Pros to drive more quality traffic to the website and increase bookings to maximize sales. To achieve this goal, we worked closely with the client's paid advertising agency to create a cohesive, multi-level strategy. 

While Arnold Marketing Consultants (AMC) focused on running paid ads and redesigning the website to improve technical SEO and backend function, SPC carried out a complementary content marketing strategy to increase CT Mold Pros' organic search ranking—with a particular focus on the creation of consistent, longtail keyword blog content. 

After conducting key interviews with internal SMEs and the AMC web development team, we completely revamped their website copy. The new site launched in May of 2024, and SPC began writing blog and social content the following month (June of 2024). 

The Results​

Within six months of launching their new website, CT Mold Pros saw a dramatic increase in Google search ranking for the top three keywords in their target geography (from positions 20–23 to positions 8–10), which landed them on the first page of SERP. Over the next six months, with the addition of consistent blog and social content posting, positioning jumped to 6–8. 

SERP positions in June 2024, after new website launched

Avg position July - November 2024, after 6 months of blogging

Avg position November - May 2025, after 12 months of blogging

Avg position June - November 2025, after 18 months of blogging

Currently, after nearly 18 months of regularly posting two blogs monthly, CT Mold Pros is ranking in positions 2–3 and has 18 cited pages across the most popular AI search tools.

Additionally, consistent blog content and website copy written and formatted intelligently for evolving search best practices have landed CT Mold Pros in Google AI Overviews by name in top service keyword searches.

Google AI Overview results for “CT Mold Removal”

Google AI Overview results for “CT Mold Remediation”

The collaboration between SPC and AMC proved extremely profitable for CT Mold Pros, owing to those high SERP rankings, excellent AIO and SEO, and the fact that once a user clicked on an existing paid ad and landed on the website, the updated (conversion-driven) content created by SPC had a high success rate of turning visitors into sales calls. Together, efforts by SPC and AMC drove a 347% increase in digital marketing-attributed revenue and a 153% increase in total revenue.

Across the board, the collaborative approach and strategic creation of content that appeals to both humans and search algorithms has resulted in the following advantages for CT Mold Pros. 

  • Significantly higher search rankings

  • Increased website traffic

  • More appointment bookings

  • Better online visibility

  • Increased revenue

pamela s.
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